Privacy Policy

Last updated: June 2, 2026

LuxuryApartmentNYC.com ("we," "us," or "our") operates this website on behalf of The Anthem at 222 East 34th Street, New York, NY 10016. This policy explains what information we collect, how we use it, and your rights.

1. Information We Collect

We collect the following categories of information:

• Information you provide when you submit a contact form, schedule a tour, or inquire about a residence: your name, email, phone number, and any message content.
• Automatic information collected via cookies and analytics: IP address, browser type, pages visited, referral source, time on page, and approximate location (city/region).
• Cookies and local storage for site functionality (session management, cookie consent preferences) and analytics.

2. How We Use Your Information

• To respond to leasing inquiries and schedule tours.
• To improve the website's content, performance, and user experience.
• To detect and prevent abuse, fraud, or unauthorized access.
• To comply with applicable legal obligations.

3. Third-Party Services

We use the following third-party services that may collect data about you:

• Google Analytics 4 — anonymized traffic and engagement metrics. Google's privacy policy.
• Microsoft Clarity — anonymized session recordings and heatmaps. Microsoft's privacy policy.
• Sentry — error monitoring (captures URL, browser, error stack). Sentry's privacy policy.
• Skimlinks — affiliate link routing for outbound commercial links. Skimlinks' privacy policy.
• YouTube, Matterport — video and 3D tour embeds. Subject to their respective privacy policies.

These services activate only after you accept cookies via the consent banner.

4. Cookies

We use the following cookies:

• Essential cookies: session cookie (anthem.sid) and CSRF protection (anthem.csrf) — required for site security and admin functionality.
• Preference cookies: consent preference stored in localStorage so the cookie banner doesn't reappear.
• Analytics cookies (optional): Google Analytics and Microsoft Clarity cookies, set only after you click Accept.

You can decline analytics cookies via the consent banner. Essential cookies cannot be declined as they are required for the site to function.

5. Data Retention

Leasing inquiry submissions are retained for as long as necessary to respond to and follow up on your inquiry, typically no longer than 18 months. Analytics data is retained per Google Analytics and Microsoft Clarity default retention policies (typically 14–26 months).

6. Sharing of Information

We do not sell your personal information. We share information only with:

• The Anthem's leasing team, to respond to your inquiry.
• Service providers listed in Section 3, under their own privacy policies.
• Law enforcement or regulators, when legally required.

7. Your Rights

Depending on your jurisdiction, you may have rights to access, correct, or delete your personal information. To exercise these rights, email us at info@theanthemny.com with the subject line "Privacy Request."

New York State residents may have additional rights under applicable state law, including the right to opt out of certain data processing.

8. Children's Privacy

This site is not directed to children under 13. We do not knowingly collect information from anyone under 13.

9. Security

We use industry-standard security measures including HTTPS, secure session cookies, CSRF protection, content security policy, and rate limiting. No method of transmission over the internet is 100% secure.

10. Changes

We may update this policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be noted on the homepage for at least 14 days.

11. Contact

Questions about this policy can be sent to:

The Anthem NYC
222 East 34th Street, New York, NY 10016
Email: info@theanthemny.com
Phone: +1 (212) 684-3222